Ultimata is the plural of Ultimatum. The meaning behind "Ultimata" for us is a "Take it or leave it, lifestyle." Invite everyone to be apart of your journey and success, and if not, that's fine! Less than 2% of Americans use the word so lets up that percentage! You will also see the word "Absolute" on our products and it means to be on another level. Hold yourself to high means! Never look at yourself doubtfully, we are all Kings and Queens! Lets show that!